Being trustworthy means being credible, reliable, responsive, ethical and principled.
In June 2015 I presented an ‘expert commentary’ as well as a one day masterclass at a ‘Stakeholder Communication and Community Engagement’ conference run by Liquid Learning in Perth, Western Australia.
Throughout the three days many participants talked about the need for their organisations to build trust. When preparing for this conference I had emailed a question to the guestbook of Dr Peter Sandman, an expert in risk communication, asking how an organisation might approach the question of trust given that a number of recent surveys (for example, the 2015 Swinburne Leadership Survey) suggest serious declines in public trust for leaders in the fields of politics, business, trade unions and churches.
To read Dr Sandman’s reply click here http://www.psandman.com/gst2015.htm#trust
The following quote is a short excerpt of his reply:
“The route to trust isn’t asking to be trusted. It’s proving trustworthiness – which means asking to be tracked. That’s the paradox of trust. It’s a slender reed that breaks if you lean on it. But if you abjure it and settle for transparency and accountability instead, trust has a chance to flourish”